¡Grab a Gorra! 🧢

Your abuela always said cover your head. We just made it chido.

Three colourways, one statement:

La Bandera ❤️🤍💚 — tri-color, for the Mexicans who carry the flag in their heart
El Trazo 🖤🤍 — black & white, for the whole Latino familia
El Dorado 💛 — black & gold, for the ones who stand out in the crowd

Premium embroidery, four styles, your choice of cultura.

Humor que se viste - ¡OYE! 🌶

Shop La Neta 🎯

Scroll Flat Bills - Beanies - Bucket Hats & Dad Caps

Collage showcasing Mexican-American streetwear models wearing black flat-brim caps with bold typography embroidery from the ¡OYE! Originals headwear collection.

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LA CALLE 💯 FLAT BILL

No curve. No compromise.

Built for the Block.

OWN THE BLOCK 👉
A 3x3 photo grid of smiling Mexican-American models wearing black winter knit beanies with embroidered Mexican slang text including ¡Ya!, Órale, Chido, and ¡Oye!.

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EL GORRO 🥶 BEANIE

Cold outside, cultura still loud.

The Dicho doesn't clock out.

STAY WARM 👉
A 3x3 photo grid of smiling Mexican-American models wearing black bucket hats with embroidered Spanish typography including ¡Oye!, Órale, ¡Ya!, and Chido.

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LA BANDA 😎 BUCKET

Festival ready. Beach proof.

Always chido.

CATCH THE SUN 👉

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El FINDE 🤙 DAD CAP

Washed, relaxed, unbothered.

The one you just throw on.

KICK BACK 👉